Privacy Policy
This Privacy Policy describes how Stealth Co (“Company,” “we,” “us,” or “our”) collects, uses, maintains, and shares your Personal Information when you visit our website, make a purchase, or interact with our services (collectively, the “Platform”). By using our Platform, you consent to the data practices described in this policy.
Information We Collect
We collect information that identifies, relates to, or could reasonably be linked with you (“Personal Information”). We collect this information directly from you, automatically through your use of the Platform, and from trusted third-party service providers.
- Contact & Account Information: When you create an account or place an order, we collect your name, email address, shipping address, billing address, and phone number. We may also collect your date of birth to verify you meet the legal age requirements for certain restricted products.
- Payment & Transaction Information: When you make a purchase, we collect order details and purchasing history. Note: We do not store full credit card numbers on our servers. Payment processing is handled securely via our third-party gateway (Authorize.net), which collects your payment data directly.
- Device & Usage Information: We automatically collect data about your interaction with our Platform. This includes your IP address, browser type, operating system, device type, referring URLs, and pages viewed.
- Communication Information: If you contact customer support, sign up for our newsletter, or leave a product review, we retain records of those communications and any content you provide.
How We Use Your Information
We use your Personal Information to operate our business and provide you with high-quality gear. Specifically, we use it to:
- Fulfill Orders: Process transactions, ship gear, and provide order tracking.
- Enforce Security & Prevent Fraud: We strictly use your billing and shipping address data to verify identity, process Address Verification System (AVS) checks, and prevent fraudulent transactions.
- Regulatory Compliance: Verify age and geographic location to ensure compliance with local, state, and federal laws regarding the sale of restricted items (e.g., ammunition, body armor, firearm parts).
- Improve Our Platform: Analyze website traffic and user behavior to optimize our site performance and product offerings.
- Marketing & Communications: Send transactional emails (receipts, shipping updates) and, if you have opted in, promotional offers. You may opt out of promotional emails at any time.
How We Share Your Information
We respect your privacy and do not sell your Personal Information. We only share your information in the following specific circumstances:
- Service Providers: We share data with trusted third parties who assist us in operating our website, processing payments, conducting analytics (e.g., Google Analytics), and fulfilling orders (e.g., FedEx, UPS).
- Legal & Regulatory Obligations: We may disclose your information if required to do so by law, regulation, subpoena, or valid governmental request.
- Protection of Rights: We will share information when necessary to enforce our Terms and Conditions, investigate potential fraud, or protect the rights, property, and safety of Stealth Co, our customers, or the public.
- Business Transfers: If Stealth Co undergoes a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction.
Cookies and Tracking Technologies
Our Platform utilizes cookies, web beacons, and similar tracking technologies to function properly, remember your preferences, and analyze site traffic.
- Essential Cookies: Required for the shopping cart and secure checkout to function.
- Analytics & Performance: We use tools like Google Analytics to understand how visitors interact with our site. You can opt out of Google Analytics by installing Google’s opt-out browser add-on.
- Managing Cookies: You can adjust your browser settings to block or delete cookies; however, doing so may disable core features of our e-commerce platform.
Age Restrictions
Stealth Co sells highly regulated products. Our Platform is strictly intended for adults. We do not knowingly collect Personal Information from anyone under the age of 18. Furthermore, purchasing specific items (such as handgun ammunition) requires the purchaser to be at least 21 years of age. If we discover we have inadvertently collected data from a minor, we will delete it immediately.
Data Security and Retention
We implement industry-standard administrative, technical, and physical security measures to protect your Personal Information from unauthorized access or disclosure. However, no internet transmission is 100% secure, and we cannot guarantee absolute security. We retain your information only for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
Your Privacy Choices and Rights
Depending on your state of residence (including California, under the CCPA/CPRA), you may have the following rights regarding your data:
- Right to Know / Access: You may request a copy of the specific pieces of Personal Information we have collected about you.
- Right to Deletion: You may request that we delete your Personal Information, subject to certain legal exceptions (e.g., we must retain transaction data for tax and legal compliance).
- Right to Correction: You may request that we correct inaccurate information.
- Right to Opt-Out: You may direct us not to share your data for cross-context behavioral advertising. (Note: We do not sell your data).
Exercising Your Rights: To submit a privacy request, please use our secure Contact Form and select “Privacy / Data Request” from the subject menu. We will verify your identity before processing the request to ensure the security of your data. We will not discriminate against you for exercising your privacy rights.
International Users
Stealth Co operates exclusively within the United States. Our Platform and fulfillment services are not intended for international users. By using our Platform, you consent to your data being processed and stored in the United States.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and update the “Last Updated” date at the top.
If you have any questions or concerns about this Privacy Policy, please reach out to us via our secure Contact Form.