1. Unmatched focus on the Private Sector
Our top priority has always been to empower the private individual. Unlike other proclaimed "citizen defense" companies who ironically work extensively with government agencies, we have never sold product to or consulted with any government organization. So when we say we are focused on the private sector you know we mean it.
2. Unmatched Integrity
The defensive industry has become saturated with "influencers" and grifters who have no shame in selling sub par products and lying to your face in order to enrich themselves. Unlike them, we aren't doing this to enrich ourselves, we're doing it to accomplish the far greater mission of restoring the traditional American culture of strong, independent, and capable individuals. That's why we are able to offer relevant, professional-level products at affordable prices to the average individual.
3. Unmatched Customer Service
We are highly detailed and believe in personal responsibility and reputation, and will do everything in our power to make sure you are happy with your purchase. We genuinely want our customers to be equipped with high quality, functional gear. That's why we offer our generous 30-day free return policy for most of our products.
4. Professional products
Unlike most other defense retailers who sell cheap, foreign-made products, we only offer products from reputable brands which hit the right balance between performance, reliability, and cost for the private sector.